Beifa domestic strategy

Beifa domestic strategy

Beifa’s domestic market vision

One platform, ten channels, one hundred teams, one thousand products, ten thousand partners, one hundred thousand terminals, and one million users.

If Beifa wants to enhance its value, what it lacks is its brand, channel, users, and data. As long as we do these things well, our performance will definitely be doubled. After going public in 2025, we will achieve a market value of 10 billion. We want to develop 30 operation centers, 3000 partners or agents, 30,000 affiliate merchants, and 300,000 members in the country this year.

Beifa’s precise positioning in the domestic market

Precise positioning of the domestic market — intelligent health learning multi-scenario solution provider, including ten sub-scenarios: health space scene, optometric health scene, energy water set scene, ergonomic scene, intelligent number stationery scene, cultural and creative gift scene, children’s learning scene, student learning scene, office learning scene, cleaning, and hygiene products scene.

Brand supply chain development strategy

First, use channels and crowds for positioning, and go to offline physical stores to obtain the market, including children’s stores, student supplies stores, office supplies stores, cultural and creative supplies stores, all kinds of book stores, and daily necessities supermarkets.

Second, regarding our brand objectives and development strategies, the goal is to establish a platform, as well as a number of scenes and brands, the focus is not the development of Beifa’s own brand, the focus is the development of small and medium-sized enterprise multiple brands, diversified models, brand cooperation, joint development, brand agency, OEM/ODM, etc.

Third, our product positioning, first adheres to the pen products, to meet the international, domestic, online, and offline, B2B and B2C, according to the user to determine the needs of suppliers and suppliers sales, so to meet the needs of both users and suppliers.

Four, the four directions of our supply chain development, are brand intellectual property unity, unity of quality and safety, unity of price and promotion policy, and unity of logistics operation service.